Larry Ray

Global Commercial Director, Solutions

Driving Value in MAVERICK’s Solutions Offerings

Working out of his home office in Boaz, Alabama, Larry is responsible for the successful execution of all global commercial proposal offerings for Rockwell Automation’s Systems and Solutions Business and MAVERICK Technologies. Larry’s team is focused on delivering proposals that meet our customer’s needs and increase the efficiency, consistency and accuracy of our proposals to drive increased win rates.

Larry previously held the role of Vice President of Corporate Services at MAVERICK, responsible for the strategic vision, oversight and direction of MAVERICK’s Human Resources, Safety, IT, Proposals & Estimating, Contracts Management and Performance Excellence teams. Additionally, Larry was the executive sponsor for multiple key clients, focusing on the overall relationships. He also provided strategic direction for managing projects associated with these customers.

Larry joined MAVERICK in 2005 as the manager of the Proposal and Estimating Group, when the company acquired General Electric Automation Services (GEAS) where he had worked for seven years in various roles ranging from senior engineer to project manager. As the Vice President of Operations from 2007–2012, he led all operations for the Industrial Automation practices.

Advancing a Culture of Success

A significant accomplishment for Larry was the founding and leadership of the Workforce Development team, focused on positioning MAVERICK as the employer of choice in the automation industry. The team was instrumental in capturing MAVERICK’s unique culture in written form to use as a differentiator. This team works to:

  • Position MAVERICK employees as a long-term competitive advantage
  • Improve the retention rate of pivotal and core resources
  • Improve the utilization of our resources

Larry earned his bachelor of science in electrical engineering (BSEE) at Auburn University. Larry is also a registered professional engineer (PE) and a certified automation professional (CAP). He is a member of the Institute of Electrical and Electronics Engineers (IEEE) and the International Society of Automation (ISA).

My favorite part about working at MAVERICK is the talented resources. Through teamwork, we succeed in every project — making a difference for every customer and effecting immediate change, if needed.